How to design an effective trade booth
New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths. Most people who visit trade booths remember it even more than they remember the products announced or presented.
With so much riding on how your trades show display, you have to look at it seriously. Before embarking on designing a booth, it is very important that one asks himself the following questions. For instance, the competitors booth, previous booths done by the company, the products to be displayed and the size of the booth. The factors are discussed in length below.
The size of the booth
The booths should vary in shape and size just like trade shows vary. Take for example consumer electronics show which are very large and so require large booths. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
The Essential Laws of Booths Explained
Now, not every show booth needs to be this size. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. However, you want to make your booth large enough to attract customer eyes. So how large should you make it? That’s where comparing it to other displays come in.
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Comparison Between other Booth
Two points to consider here include looking at what your competitor are doing and what you have done in the past. past designs are to be looked at because, they enable one to keep up … Read More ...